DS5

This addition to the distinctive DS line is the new flagship model for Citroën.

With an audacious approach to design, well-being and refinement, DS5 appeals to customers looking for a resolutely modern and original approach to the premium executive car.

Inspired by the striking C-SportLounge concept car, DS5 completes the current DS line. An instantly recognisable range, the DS line appeals to both the emotional and rational decision-making process of today’s car buyer. All three models in the premium DS line offer creative design, outstanding quality and desirable technology.

BUYER PROFILE & COMPETITORS

Customers in the premium executive segment are looking for vehicles that stand out from the crowd with a distinctive, contemporary flair. They want a car that is rewarding and engaging in day-to-day use that delivers true driving pleasure.

New Citroën DS5 was designed to reconcile fun at the wheel with distinctive style, luxury, comfort and exquisite aesthetics. DS5 is aimed squarely at business user-chooser customers and retail buyers who want bolder design choices and the economic benefits of new technologies like Hybrid4.

New Citroën DS5 sits in a unique market position between core ‘D’ segment models such as VW Passat and Vauxhall Insignia, and premium executive models including VW CC and Audi A4.

DS5’s generous equipment specification, premium styling and innovative fuel-saving technologies will appeal directly to the needs of the corporate customer.

STYLE & QUALITY

DS5 is an aerodynamic tour de force with taut features, flowing lines and a dynamic profile. The front end instantly identifies the car’s DS lineage with its pronounced air-intakes, chrome grille and incisive ‘gaze’ underscored by LED light signatures. At the rear, DS5 sits squarely on wide tracks, underlined by chrome-finished twin exhausts and rear clusters with six light guides.DS5 is lavished with an alternation of gloss blacks and eye-catching chrome-finished details, such as the slender chrome ‘sabres’ that run from the tips of the headlamps to the front windows.

There are eight body colours to choose from with pearlescent or metallic paint options and six stylish alloy wheel designs from 16-19 inches in diameter. The chromework is also offered in a smoked version called ‘Dark Chrome’.

New DS5’s uniquely styled interior exudes ergonomic function and aesthetic design. Inspired by the world of aviation, the cabin’s standout feature is the sweeping cockpit roof, which features pilot-style overhead switchgear. The large glass roof, divided into three areas, features individual electrically operated sunblinds, allowing occupants to control the amount of light entering the cabin both day and night.

Immaculate attention to detail throughout ensures an immediate impression of quality and refinement. Authentic, premium materials such as finest-grain ‘Club’ leather are used. There are nine upholstery options in cloth and leather, including the availability of two-tone colour schemes and unique to the market designs such as a ‘watchstrap’ effect on the seats.

The driver-focused cockpit fuses the driving position of a coupé with the finesse of a Gran Turismo. Highlights include a wraparound dashboard and wide central console, both ergonomically positioned. The innovative retractable colour head-up display projects essential driving information directly into the driver’s line of vision, whilst the stylish analogue clock adds a final touch of sophistication to DS5’s interior.

LED lighting appears throughout, bathing DS5’s interior in an ambient display of intermittent reds and whites, highlighting the various features.

Acoustic treatments ensure a velvet-smooth atmosphere inside the cabin. There is excellent insulation from road and wind noise thanks to laminated windows.

SPACE & VERSATILITY

New Citroën DS5 is sleek and compact, yet spacious and versatile, avoiding the usual compromises between driving pleasure and occupant comfort. At 4.53m long, 1.85m wide and 1.51m high, the five-door layout offers five full-size premium seats and a generous boot volume of up to 465-litres VDA.

The central console has a 13-litre double compartment under the armrest with audio and USB ports for connecting and concealing mobile devices, as well as a cooled and illuminated area for drinks. Overhead, the aviation inspired roof has two storage areas for eyewear.

CRÉATIVE TECHNOLOGIE

DS5 offers new, innovative features to make driving even more pleasurable and reassuring. These include:

  • Keyless Access & Start, which uses Radio Frequency Identification (RFI) technology to allow drivers to unlock and start/stop DS5 whilst keeping the electronic key separate.
  • A colour head-up display, which projects essential driving information (speed, speed limiter and cruise control settings and navigation settings) in the driver’s direct line of sight. On Hybrid4 models, the display changes from white to blue during ZEV mode.
  • A reversing camera that sends a colour image of the car’s rear view to the navigation display screen.
  • A driver’s seat with electric lumbar adjustment and massage function.
  • Dual-zone automatic air conditioning with three air flow levels (soft, medium, intense).
  • An advanced programmable speed limiter and cruise control system.
  • A new Lane Departure Warning System, which uses an integrated camera to recognise the lines on the road and warns drivers of involuntary lane departure.
  • Smart beams that process images from the built in camera to trigger automatic activation and de-activation of the high beam lamps according to lighting and surrounding traffic conditions.

New DS5 boasts a comprehensive range of audio and telematics equipment, including USB and Bluetooth® connectivity. Citroën’s latest-generation in-car eMyWay navigation comes as standard on level 2 DStyle models. The integrated system features a high-resolution 7-inch colour widescreen, internal memory for map data, speed limit sign reminders and Bluetooth® hands-free and audio streaming for listening to music files stored on mobile phones.

DS5’s audio system features ARKAMYS acoustic processing for authentic sound playback. An optional premium 10-speaker DENON Hi-Fi has also been developed for an even richer soundscape within the cabin.

DS5’s compact and agile design delivers exemplary handling for a thoroughly engaging driving experience. Dynamically tuned, the precise and direct steering gives drivers the immediate sensation of total and accurate control.

Confident and reassuring, DS5 features active safety equipment (EBD, EBA, ABS, ESP, intelligent traction control) and powerful brakes – thanks in particular to 340mm diameter front discs on most versions.

DS5 is available from launch with a choice of four refined and efficient Euro V engines – THP 200, e-HDi 110, HDi 160 and the new 200bhp diesel electric Hybrid4.

The e-HDi 110 Airdream features new-generation Stop & Start micro-hybrid technology that reduces CO2 emissions by up to 15% when driving in congested urban areas. The turbocharged, direct injection petrol engine, co-developed with BMW, delivers enjoyable power and performance.

All powerplants are mated to either manual, automatic or EGS six-speed gearboxes.

HYBRID4

DS5 is the first Citroën fitted with Hybrid4 technology. The innovative system delivers outstanding performance and low CO2 emissions from just 99g/km. Hybrid4 offers financial benefits to both retail and business customers in addition to the impressive fuel economy. The sub-100g/km CO2 model is exempt from VED, the London congestion charge and, for business users, the BiK tax rate is just 10%.

Hybrid4 combines several technologies including:

A refined 2.0HDi 160 diesel engine delivering 163bhp

A permanent-magnet synchronous 27kW (37bhp) electric motor fitted on the rear axle

A Power Train Management Unit, automatically managing the operating modes of the diesel engine and electric motor to achieve the best possible fuel economy

A Stop & Start system with a second-generation reversible alternator

An automated manual 6-speed gearbox with optimised shifts

Drivers can select from four different operating modes:

  1. AUTO – Activated by default on start up, the Auto mode optimises fuel consumption by automatically switching between the diesel engine and the electric motor.
  2. ZEV – For speeds up to 60km/h (37mph), the Zero Emissions Vehicle mode enables the car to be driven using the electric motor only.
  3. SPORT – This mode uses the electric motor in tandem with the diesel engine to provide extra power when the driver requires more responsive acceleration.
  4. 4WD – On rough ground or in low-grip conditions, the 4WD mode increases traction delivering power through all four wheels. The front wheels are powered by the diesel engine, the rear wheels by the electric motor.

SAFETY & SECURITY


New Citroën DS5 achieves a maximum 5-star rating in the latest Euro NCAP tests, including an impressive 97% score in the Safety Assist category.

Offering the highest standards of protection for its occupants, DS5’s extensive safety features include:

  • ABS with Electronic Brakeforce Distribution (EBD) & Emergency Braking Assistance (EBA)
  • Electronic Stability Programme (ESP) with traction control and hill start assist
  • Driver’s, front passenger’s, front lateral as well as front and rear curtain airbags
  • A cornering light function that increases visibility by up to 75° when turning
  • Citroën’s award-winning eTouch Emergency & Assistance system, which automatically or manually makes geo-localised emergency or assistance calls using a built-in SIM card, for rapid intervention in the event of an accident or if the car is immobilised

PRICES & TRIMS

New Citroën DS5 will carry one of three trim-level signatures – DSign, DStyle and DSport. Generously specified from the DSign trim level, shown below is a selection of trim highlights:

DSIGN:

  • Driver’s, front passenger’s, front lateral, front and rear curtain airbags
  • Electrically foldable door mirrors with integrated kerb side LED
  • Front fog lights with cornering function
  • Daytime running LEDs
  • Keyless access and start
  • Cruise control with speed limiter and memory settings
  • Front and rear electric windows with ‘one-touch’ operation and anti-pinch
  • Automatic digital air conditioning with dual-zone temperature setting
  • Automatic rain-sensitive windscreen wipers, automatic illumination of headlamps and electrochrome rear view mirror
  • Automatic electric parking brake
  • Connecting Box – Bluetooth system® with USB socket

DSTYLE adds:

  • Part Mistral ‘Claudia’ leather, part ‘Dinamica’ cloth upholstery
  • Cockpit roof with three electric sunblinds and aviation style toggle switches
  • Citroën eTouch Emergency & Assistance system
  • Analogue clock on dashboard
  • eMyWay – colour satellite navigation with live traffic information and European mapping
  • Rear parking sensors
  • Reversing camera

DSPORT adds:

  • Mistral ‘Claudia’ leather upholstery
  • Front electric and heated sport seats
  • Driver’s seat with electric lumbar adjustment, massage function and memory settings
  • Xenon Dual-Function Directional headlamps with washer jets
  • Front parking sensors
  • Colour head-up display

DS5 ownership starts at just GBP22,400 for the e-HDi 110 DSign, rising to GBP32,200 for the range-topping Hybrid4 DSport. The most popular models are forecast to be the HDi 160 DStyle manual and automatic versions.

A sales mix of 85% diesel, 5% petrol and 10% Hybird4 is anticipated. The sales split is forecast to be approximately 30% retail and 70% fleet/business.

New Citroën DS5 is available to pre-order now, with first deliveries from the official ‘on sale’ date of 2 April 2012.

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